![]() Interactive video can be used to combine documentation, supporting materials, calls to action and contact information into the video, so that viewers can get a complete experience within the video itself. ![]() The potential of video support now extends even further, with the introduction of interactive video from Videopath. Taking video to the next level with interactive video It’s an incredibly flexible medium, and in a self-service capacity can be used to help in several stages of the support funnel, from on boarding to training to troubleshooting. It’s a medium they’re familiar with, and often find it easier to understand, quicker to consume, and more engaging. The amount of time spent watching video online has risen by almost 40% in the last five years alone, with tens of billions of online video views each year.Ĭonsumers are beginning to expect video in self-service support. The growth of online video in recent years has been staggering. ![]() This is because the way that people consume information is changing. It initially came into use as a supplement to written or visual online guides, but has since begun to take over as a primary self-service support medium. Video is a self-service medium that is rapidly gaining popularity. Video is an underrated tool of self-service support ![]() Interactive videos can combine all of these types of documentation into one easily digestible format. Self-service content comes in various forms, from online manuals and knowledge bases to instructional videos, forums and FAQs. Self-service support cuts down on time and effort required by customers getting in contact with the company’s support team to solve a problem.Īccording to a study by CEB, 57% of customers check a company’s website for help before they contact support, so it’s clear that most customers are already getting used to the concept of self-serving.įor companies, self-service reduces the burden on the support team to answer calls, emails and live chats.Ī recent study by Kayako found that 73% of customer support professionals struggle to manage time and workload, so self-service goes a long way to reduce burnout in support teams. In this post, I’ll show you why interactive video should be a core part of your self-service support offering, and give you some suggestions for how Videopath can help you achieve your self-service goals. Remember when the only way to find out why your printer wasn’t working was to call up the support line and wait on hold for 45 minutes? Nowadays we have much more choice, with the introduction of email, live chat, social media, and self-service support. Additionally, you can sign up for our Daily or Weekly newsletters to receive these top-ranked articles right in your inbox, or you can sign up to be notified when new resources like webinars or ebooks are available.Posted on 14. We use reader data to auto-curate the articles, meaning that the most valuable resources move to the top. 2019 eLearning Learning Summer Reading ListĮLearning Learning is a collection of the leading industry thought leadership in the form of blogs, webinars, and downloadable resources, on one convenient website.Have resources to share? Submit Your Own! 12 Ways to Get the Most Out of Your Authoring Tool.Learn with the Flow: Digital Adoption Tactics That Drive Digital Transformation.The Guide to Accessible Learning for Associations.
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